Lawyer-turned-writer with more than five years of experience crafting and editing publications for brands you might know: Spotify, Rimowa, and Nike—as well as law firms, medical labs and startups. My focus, after working at a creative agency, has been working with artists and founders to deliver creative and strategic storytelling as well as organizing scattered ideas. I’ve lived in Rio de Janeiro, Mozambique, Washington D.C., New York, and Bogotá—which of course has had an impact on how I relate to the world.

Creating a business is about capturing what resonates, with a deep understanding of the audience. And of yourself.

Perhaps my favorite part of working with founders is noticing what shows up when they are creating the business. Noticing how every insecurity, every belief system and every gift rises to the surface. You truly meet yourself through it.

A business is a living breathing thing — one made of people, systems, relationships, and emotions. You’re sculpting form out of chaos. It’s honestly quite spiritual. I am honored to be part of the journey, with you.